發展品牌、升級轉型及拓展內銷市場的專項基金 
Dedicated Fund on Branding, Upgrading and Domestic Sales 

Introduction

To help Hong Kong enterprises capture the opportunities arising from the National 12th Five-Year Plan, the Hong Kong Special Administrative Region Government set up a “Dedicated Fund on Branding, Upgrading and Domestics Sales” (the BUD Fund) of $1 billion in June 2012. To help SMEs, including start-ups, grasp economic opportunities and boost their competitiveness, the 2018-19 Budget proposed to extend the geographical scope of the BUD Fund to include the Association of Southeast Asian Nations (ASEAN) markets by launching the “ASEAN Programme”, and to increase the cumulative funding ceiling per enterprise for projects involving the Mainland China Market (the “Mainland Programme”). 

To further support local enterprises to rise up to the challenges facing Hong Kong’s economy, the Finance Secretary announced in August 2019 to further inject $2 billion (including the $1 billion proposed in the 2019-20 Budget) into the BUD Fund further extend the scope to include all economies with which Hong Kong had sign FTAs, to launch the "FTA Programme"(submuming thereunder the ASEAN Programme). Enabling enterprises to explore the new markets and new business opportunities.  The FC of the LegCo approved the enhancement proposal and funding injection in December 2019. The new round enhancement effect with 20 January 2020.

Objective

To provide funding support to individual Hong Kong enterprises in undertaking projects to develop brands, upgrade and restructure their business operations and promote sales in the FTA markets and Mainland China market, so as to enhance their competitiveness and facilitate their business development in the FTA markets and Mainland China market.

Eligibility

All non-listed enterprises registered in Hong Kong under the Business Registration Ordinance (Chapter 310) with substantive business operations in Hong Kong are eligible to apply, irrespective of whether they belong to the manufacturing or service sector or whether they already have any business operations in the FTA markets and the Mainland China.

Funding Amount

Funding will be provided on a matching basis, i.e. the Government will cover a maximum of 50% of the total approved project cost and the enterprise has to contribute no less than 50% of the total project cost in cash. During the tenure of the BUD Fund, each enterprise may obtain funding for a maximum oftwentyapproved projects and $2,000,000 each for the “Mainland Programme” and the “FTA Programme”. 

Project Duration

Each funded project should be completed within 24 months.

Scope of Funding

Any projects that assist individual Hong Kong enterprises in exploring and developing the Mainland China markets and FTA markets through developing brands, upgrading and restructuring operations and promoting sales are eligible.